The live podcast website
See the show’s public home, host introductions, positioning, and pre-launch signup.
Visit the podcast websiteBlue Collar Boardroom
A podcast for trade business owners, bringing together the field experience of James Roberson and the financial perspective of Shelby Khan.
James Roberson, FredXteriors, and Shelby Khan, No Bull Books.
From idea to show
Explore the audience, messaging, visual identity concepts, episode formats, and launch plan behind the podcast.
Explore the creation processWhat we built
- Audience research and positioning
- Show messaging and brand direction
- Visual identity exploration
- Episode formats and content planning
- Pre-launch website and launch blueprint